Effective Date: 01/04/2025
Direct Link Premier (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect and process the following types of personal data:
Personal Information: Name, email address, phone number, business details, and any other information you provide when contacting us or using our services.
Technical Information: IP address, browser type, device information, and website usage data collected through cookies and similar technologies.
Transaction Information: Payment details and records of services provided.
2. Legal Basis for Processing Your Information
We process personal data based on the following legal grounds:
Performance of a Contract: When providing transport services you request.
Legitimate Interests: To improve our services, communicate with users, and respond to inquiries.
Legal Obligations: To comply with applicable UK laws and regulations.
Consent: Where required, we will obtain your explicit consent before processing personal data.
3. How We Use Your Information
We use your personal data for the following purposes:
To provide, operate, and improve our transport services.
To communicate with you regarding inquiries, service updates, and support.
To process transactions and manage billing.
To personalise your experience on our website.
To comply with legal and regulatory obligations.
4. How We Share Your Information
We do not sell or rent your personal data. However, we may share your information with:
Service Providers: Third-party vendors who assist in operating our business (e.g., IT support, payment processing, hosting services).
Legal Authorities: If required by law, court order, or regulatory authorities to protect our legal rights or comply with legal obligations.
All third-party service providers are contractually obligated to process your data securely and in compliance with applicable data protection laws.
5. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including to comply with legal, accounting, or regulatory requirements. When no longer needed, we securely delete or anonymise your data.
6. Your Rights Under UK GDPR
Under the UK GDPR, you have the right to:
Access your personal data.
Rectify any inaccurate or incomplete data.
Request deletion of your personal data (where applicable).
Object to certain processing activities.
Withdraw consent where processing is based on consent.
Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights have been violated.
To exercise these rights, please contact us at: customerservices@directlinkpremier.co.uk
7. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience and analyse website traffic. The types of cookies we use can be found by visiting our Cookie Policy page.
You can manage your cookie preferences via your browser settings or through our website’s cookie consent banner.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies separately.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. However, no online transmission is completely secure, and we cannot guarantee absolute security.
10. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We recommend checking this page regularly for any updates.
11. Contact Us
If you have any questions about this Privacy Policy, or if you wish to exercise your data rights, please contact us at:
Direct Link Premier, London House, Thames Road, Dartford, Kent, DA1 4SL